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Noodle the Doodle mechanic leans over the hood of a car to work

You Are Not What You Do!

In my life, I have been fortunate. I grew up with two wonderful parents that loved me no matter what and made me believe I could achieve anything I set my mind to. As an adult with many years of reflection under my belt, I realize not everyone gets the lucky break I did to have that kind of upbringing. People aren’t always taught to go all in and to believe their station in life can be whatever they want it to be. My parents were polar opposites. My dad was extremely risk-averse when it came to his career. He worked the same job for more than 50 years. He thought about himself one way, as a heavy equipment ... Continue reading
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SoCreate CEO Justin Couto Noodle the Doodle and SoCreate CFO Rosa Couto Noodle the Doodle watching movies from the year 2017.

Part 5: The Ultimate Movie Watch List, a 2017 Flashback

In 2017, my wife Rosa, who is also the SoCreate CFO, and I increased the number of movies we saw slightly over our all-time low in 2016. This was the first year we started watching movies as a family with our three children, so the type of movies we saw was beginning to change some. It also resulted in a movie walkout when our twins melted down during the movie “Sing.” They weren’t feeling it, and that resulted in an N/A rating from both Rosa and me. No worries though, we were able to see several other movies in their entirety, and there were some good movies that year. Be sure to catch my thoughts ... Continue reading
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SoCreate CEO Justin Couto Noodle the Doodle and SoCreate CFO Rosa Couto Noodle the Doodle watching movies from the year 2016.

Part 4: The Ultimate Movie Watch List, a 2016 Flashback

2016 marks the year my wife Rosa, who is also the SoCreate CFO, and I watched the least amount of movies since we became a couple in 2003. This didn’t happen because our mutual love for film had faded. It was the result of another wonderful event in our lives, which was the birth of our twins. Not coincidentally, this year was a blur, and I have never been more tired in my life than I was in 2016. Even so, we still took some time to get out and see some fantastic movies. There are a few great ones I loved, so be sure to catch my faves at the end of this post. Now on to the movies of 2016. My favorite movie ... Continue reading
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SoCreate CEO Justin Couto Noodle the Doodle and SoCreate CFO Rosa Couto Noodle the Doodle watching movies from the year 2015.

Part 3: The Ultimate Movie Watch List, a 2015 Flashback

In 2015, the number of movies my wife Rosa, who is also the SoCreate CFO, and I watched was again on the low side. At this point, we had our now one year old keeping us pretty busy. Even with that, we still managed to see 23 movies in 2015. The really inspiring movie “McFarland” was a throwback for us in some ways. It’s about a running team from a small town in the Central Valley of California. Rosa and I both grew up in the Central Valley, and our high school played McFarland in some sports. It was super cool to see a town and school that looked like ours represented in such an inspirational way on the ... Continue reading
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SoCreate CEO Justin Couto Noodle the Doodle and SoCreate CFO Rosa Couto Noodle the Doodle watching movies from the year 2014.

Part 2: The Ultimate Movie Watch List, a 2014 Flashback

In 2014, the number of movies my wife Rosa, who is also the SoCreate CFO, and I watched dramatically decreased. We went from watching 54 movies in 2013 to watching just 24 movies in 2014. Times had changed for us, and over the next several years, the number of movies we were able to see plummeted. It's not all bad news. The reason for this dramatic shift in our movie-watching habits was a very special one. After years of trying, 2014 marks the year we were lucky enough to have our first child. Just thinking of it still brings a huge smile to our faces. Even with that dramatic change in our lives, thanks ... Continue reading
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SoCreate CEO Justin Couto Noodle the Doodle and SoCreate CFO Rosa Couto Noodle the Doodle watching movies from the year 2013.

Part 1: The Ultimate Movie Watch List, a 2013 Flashback

It is no secret that I love movies. I have always loved movies so much that I have been on a twenty-year journey to transform the way people create stories for them. Until the recent Covid-19 Pandemic, my wife Rosa, who is also the SoCreate CFO, and I would go to the movies as often as we could. Since 2013, anytime we'd watch a film, whether we went to the theatre or not, we'd rate it and record where we saw the movie, the date we saw it, and who we saw it with... Continue reading
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Noodle the Doodle struggling to push through a brick wall.

Bootstrapping Ain't Easy: You Can Only Win if You Keep on Pushing

No one starts a business to have it fail, but unfortunately, that is what happens all too often. I know I certainly had many close calls with business failure while running my former companies, and the weight of those seemingly inevitable failures baring down on you is crushing. It can be kryptonite to the point that your paralyzed and utterly ineffective at finding a way out. I believe there is always a way out, and the key to finding it is just to keep pushing forward. My Dad used to say, "There's always another way, and if you keep looking, you'll find it." His advice ... Continue reading
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SoCreate Logo

Introducing SoCreate, The Future Of Screenwriting!

Today is a new day. It’s the day we ratchet forward the dial on our time machine as we begin to build a bridge to a new dimension, to a future where creators that write for the screen are unbounded by the rigid frameworks they currently must adhere to. This is a future I have been thinking about for a very long time. It is a future that will be funded by the past 10 years of hard work, dedication, and my family’s life savings. It is an inflection point that will cause a cataclysmic change in the way creative works are brought to life. It will be the new reality that writers have craved since they began imagining stories... Continue reading
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Founder's Blog

Justin Couto
Get our founder Justin Couto's thoughts and opinions on screenwriting, the screenwriting industry, business, technology, and the culture of excellence we are building at SoCreate.

Our Mission

It's SoCreate's mission to unite the world through storytelling.

We will achieve this mission by creating the simplest, yet most powerful screenwriting software the world has ever seen.  We believe that delivering the world's stories through the vehicle of screenwriting will facilitate the most diverse and compelling stream of movies and television ever imagined. 

At SoCreate we make it FUN and EASY for storytellers around the world to transform their unique ideas into TV or movie scripts. It's just that simple!

Our Core Values

  • Always Put the Writer First

    Always Put
    the Storyteller First

  • Keep it Simple

    Keep
    it Simple

  • Focus on the Details

    Focus on
    the Details

  • Be Deliberate

    Be
    Deliberate

  • Work Hard, Be Smart, and Do What's Right

    Work Hard, Be Smart,
    and Do What's Right

  • Remember, there's Always Another Way

    Remember, there's
    Always Another Way

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